Olivia Dunne, LSU gymnast and social media queen, could be NIL multi-millionaire

BATON ROUGE, La. – LSU athlete and social media queen Olivia Dunne may soon be one of those stars of a name like LeBron, Beyoncé, Madonna and Cher.

@Livvy on TikTok has 4 million followers. He has another 1.1 million on Instagram. He could sign something between these two numbers with the international talent giant Creative Artists Agency at 2000 of the Stars in Los Angeles, who represented Madonna and Cher and may be among the places visited by Dan and his mother. of Kathryn this week.

“I will meet creators and collaborators, meet new people and discuss names,” Dunne, 18, said in a telephone interview from Newark Liberty Intl Airport in New Jersey on Wednesday before taking off for LA.

He can also sign.

“Olivia Dunne is signing with CAA or another company for something like $ 4 or $ 5 million – this is not out of the realm of reality,” said Baton Rouge’s attorney Roy Maughan Jr. “I know a footballer from a small school who just signed $ 2.4 million. It could happen. Her approach as an athlete is impressive – five million on social media. The fact that she has this following can touch “Many people. He could support sports drinks, fitness clothes, other clothes.”

And bikini. This was blown up in a TikTok post on Wednesday.

Dunne is the child of the NCAA New World poster that sweeps the country, which from July 1 allows college athletes to be paid for using their name, image and likeness in advertisements, approvals and the like without losing sight of it. their amateur status.

“I feel now that everyone has the opportunity to make money,” he told the sports website LSU after Governor John Bell Edwards signed a name, image and similarity bill in Louisiana on July 1. “I feel like this is a little bit of a story made. This is monumental.”

But it is Dunne who is expected to set the financial record for a college athlete, mainly because it is the whole 5-foot-6 package.

Studying communications from Hillsdale, New Jersey, Dunne took the SEC academic title last month after earning All-American status in the bar routine with a score of 9.90 at the NCAA Championships in Fort Worth, Texas in April. All this after the capture of COVID-19 in November and he struggled with fatigue for several weeks, as the fitness season began in January.

“She is an incredible trainer, a beautiful girl and a wonderful personality that she meets in her social media posts,” said former LSU fitness coach DD Breaux, who was hired by Dunne before retiring last August after 43 seasons. “She’s just a wonderful young woman. I could see her signing with a clothing line or a cereal company or whatever. There are a lot of great gymnasts, but her social media personality sets her apart.”

On NIL Day – July 1 – a TikTok video showed a dancing and happy lip of Dunne merging Beyoncé’s words from Destiny’s Child’s 1999 hit “Bills, Bills, Bills”, three years before she was born – “You can “Pay my bills? Can you pay my phone bills? Do you pay my car bills?”

Behind it was the headline, “NCAA Approves Provisional Name, Image and Similarity Policy Lifting Restrictions on College Athletes Making Money.”

“This is what social media is all about,” said Charles Hanagriff, a former Baton Rouge radio consultant who just became a media relations manager for a startup called MatchPoint in Baton Rouge. The company is a liaison between student-athletes and future companies in the NIL world.

“He will make at least seven numbers,” he said. “People love her places and she has been cultivating it for years.”

Dunne started exercising at 3 and social media networking at 10 on Instagram, which started in April 2012 when she was 9 years old.

“He was on the US national team and he had to travel a lot,” said Kathryn’s mother. “Therefore, she had to be educated at home and social media became a way for her to connect with children who would be her classmates. And he used it to stay in touch with friends he had from the gym that was all over the country. “

And he did it well.

“He’s just started developing a sequel,” Dunne said. “She always enjoyed it and used it to communicate not only with sports, but also with other aspects of her personality.”

Then TikTok, released as Douyin in 2016 in China, began exploding in the US in 2018 when Dunne was junior in high school.

“Instagram was a cool platform for young children,” said Dunne’s mother. “But when TikTok came out, she started using it for fitness, but also for some of the fun, dynamic parts of her personality. Then she grew it during COVID when she was not able to train so much. She developed it because could focus on that. “

Dunne chose LSU over Alabama’s other gym.

“She was fun and focused even as a teenager – very serious and very dedicated,” Brown said.

“I really love gymnastics and I like social media,” he told the LSU website. “So why not do both? And LSU is the perfect school for that. I came here and my social media continued to grow.”

He never saw 5 million followers or a deal of approval in the millions to come.

“I knew I had the opportunity to create my own social media to be very big,” Dunne said Wednesday. “But I never expected it to be that big.”

Dunne appeared on a huge billboard in Times Square in New York on July 1.

“It was pretty crazy,” he said. “Crazy than I really expected.”

Things could go crazy very quickly. Could acting or modeling be her future?

“I’ve always loved modeling,” said Dunne, who advertised bodysuits before college. “I’m still not sure what I want to do after exercise. I haven’t thought about it too much.”

“We keep all options open,” said David Dunn’s father, a former Rutgers player who works as a corporate lawyer and has represented Fortune 500 companies. “Many entities contact us. I look for contracts, I do what I have to do to put in. “Olivia in position. She was crazy. These are exciting moments for the Dunne family right now.”

But in August, Dunne will return to LSU for her second season.

“I’m so excited,” he said. “I will train hard so I can do more than just bars. I had some setbacks last season with COVID, but this year will be great.”

Follow Glenn Guilbeau on Twitter @LSUBeatTweet

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